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CM-01: Building a sustainable push marketing at home and abroad

Internationalization of the cluster Medical Valley EMN through the establishment of a sustainable push marketing at home and abroad
Projekttyp: 

The CM-01 project develops innovative cluster services which

  • increase the visibility of the cluster and its partners in Germany and around the world and
  • support market access - especially of SMEs - in selected target markets.

The innovation advance lies in the involvement of the cluster partners in the respective project implementation steps (push marketing).

Concrete steps in implementation are: providing cluster partners with appropriate marketing materials; expanding press and public relations work; the targeted coupling of web-based services with information-sharing events; continuously examining competitor strategies; the targeted shaping of cooperative efforts with cluster organizations in cluster partners' prioritized target markets and appointing of cluster ambassadors to countries abroad.

This project has been designed to make decisive advances in the goal shared by all cluster partners: strengthening the Medical Valley EMN brand.

Project Duration

01.05.2010 - 30.04.2015

Contact

Jörg Trinkwalter
Medical Valley Europäische Metropolregion Nürnberg e.V.

Henkestraße 91
91052 Erlangen

+49-9131-5302863

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