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cluster marketing

CM-01: Building a sustainable push marketing at home and abroad

The CM-01 project develops innovative cluster services which

  • increase the visibility of the cluster and its partners in Germany and around the world and
  • support market access - especially of SMEs - in selected target markets.

The innovation advance lies in the involvement of the cluster partners in the respective project implementation steps (push marketing).

Concrete steps in implementation are: providing cluster partners with appropriate marketing materials; expanding press and public relations work; the targeted coupling of web-based services with information-sharing events; continuously